--- title: The Launch Gap | Launchible description: Most product launches fail to move revenue. We write about why — and what the best teams do differently. --- [Skip to content](https://www.launchible.app/blog#main-content) [![GTM Operating System | Launchible](https://www.launchible.app/hs-fs/hubfs/Launchible%20Logo%202%20with%20Wordmark%20320px.png?width=320&height=114&name=Launchible%20Logo%202%20with%20Wordmark%20320px.png)](https://www.launchible.app/) - [Home](https://www.launchible.app/) - [Blog](https://www.launchible.app/blog) - [About](https://www.launchible.app/about) - [FAQ](https://www.launchible.app/faq) - [Login](https://my.launchible.app) Open main navigation Close main navigation - [Home](https://www.launchible.app/) - [Blog](https://www.launchible.app/blog) - [About](https://www.launchible.app/about) - [FAQ](https://www.launchible.app/faq) - [Login](https://my.launchible.app) --- # The Launch Gap ##### Most product launches fail to move the needle. I write about why — and what the best teams do differently. [![Product launch management in the Launch Hub — launch portfolio with tiers, owners, and status markers](https://www.launchible.app/hubfs/launchible-blog-cover-launch-hub-v1.png)](https://www.launchible.app/blog/launch-hub-product-launch-management) ### [The Launch Hub: Product Launch Management with Owners](https://www.launchible.app/blog/launch-hub-product-launch-management) [Read more](https://www.launchible.app/blog/launch-hub-product-launch-management) [![Launch readiness criteria — observable evidence framework across six GTM functions, not a checklist](https://www.launchible.app/hubfs/launchible-og-launch-readiness-criteria-v2.png)](https://www.launchible.app/blog/launch-readiness-criteria) ### [Launch Readiness Criteria: What Observable Evidence Looks Like](https://www.launchible.app/blog/launch-readiness-criteria) [Read more](https://www.launchible.app/blog/launch-readiness-criteria) [![Sales launch readiness — sales rep on a live call with a deck reflecting current pricing and positioning](https://www.launchible.app/hubfs/Launchible%20Blog%20Sales%20Launch%20Readiness.png)](https://www.launchible.app/blog/sales-launch-readiness) ### [Sales Launch Readiness Is a Different Question Than Product Readiness](https://www.launchible.app/blog/sales-launch-readiness) [Read more](https://www.launchible.app/blog/sales-launch-readiness) [![Product launch strategy document with crossed-out options showing the trade-offs a launch strategy makes](https://www.launchible.app/hubfs/launchible-linkedin-post-product-launch-strategy-v2.png)](https://www.launchible.app/blog/product-launch-strategy) ### [Product Launch Strategy: 5 Choices That Decide Revenue](https://www.launchible.app/blog/product-launch-strategy) [Read more](https://www.launchible.app/blog/product-launch-strategy) [![Audience Hub ICP and persona approval workflow — draft status locked pending reviewer sign-off](https://www.launchible.app/hubfs/Audience%20Hub.png)](https://www.launchible.app/blog/audience-hub-icp-persona-approval) ### [The Audience Hub: Why "Who This Is For" Needs Its Own Approval Chain](https://www.launchible.app/blog/audience-hub-icp-persona-approval) [Read more](https://www.launchible.app/blog/audience-hub-icp-persona-approval) [![Products that failed — abstract silence after a launch, empty room after a product announcement](https://www.launchible.app/hubfs/9%20Launch%20Lessons.png)](https://www.launchible.app/blog/products-that-failed) ### [Products That Failed: 9 Real Examples and What They Have in Common](https://www.launchible.app/blog/products-that-failed) [Read more](https://www.launchible.app/blog/products-that-failed) [![Go-to-market strategy template with strategic questions section visible above standard GTM plan sections](https://www.launchible.app/hubfs/GTM%20Strategy.png)](https://www.launchible.app/blog/go-to-market-strategy-template) ### [Go-to-Market Strategy Template: 3 Questions First](https://www.launchible.app/blog/go-to-market-strategy-template) [Read more](https://www.launchible.app/blog/go-to-market-strategy-template) [![Product launch plan built backward from revenue outcome — timeline flowing right to left from launch date](https://www.launchible.app/hubfs/Launch%20Plan.png)](https://www.launchible.app/blog/product-launch-plan) ### [The Product Launch Plan (And Why Most of Them Miss the One Thing That Determines Success)](https://www.launchible.app/blog/product-launch-plan) [Read more](https://www.launchible.app/blog/product-launch-plan) [![Software design philosophy simplicity — minimalist interface with a single glowing element drawing focused attention](https://www.launchible.app/hubfs/Why%20Launchible%20Looks%20the%20Way%20it%20Does.png)](https://www.launchible.app/blog/product-design-philosophy-simplicity) ### [Why Launchible Looks the Way It Does](https://www.launchible.app/blog/product-design-philosophy-simplicity) [Read more](https://www.launchible.app/blog/product-design-philosophy-simplicity) [![The Launchible Product Launch Checklist](https://www.launchible.app/hubfs/launchible-launch-checklist-thumbnail.png)](https://www.launchible.app/blog/product-launch-checklist) ### [The Product Launch Checklist: What It Can't Tell You](https://www.launchible.app/blog/product-launch-checklist) [Read more](https://www.launchible.app/blog/product-launch-checklist) First Prev [1](https://www.launchible.app/blog) [2](https://www.launchible.app/blog/page/2) [3](https://www.launchible.app/blog/page/3) [Next](https://www.launchible.app/blog/page/2) [Last](https://www.launchible.app/blog/page/3) [![GTM Operating System | Launchible](https://www.launchible.app/hs-fs/hubfs/Launchible%20Logo%202%20with%20Wordmark%20320px.png?width=320&height=114&name=Launchible%20Logo%202%20with%20Wordmark%20320px.png "GTM Operating System | Launchible")](https://launchible.app) Launchible | The GTM Operating System [linkedin-in icon](https://www.linkedin.com/in/davidkeithdaniels) - 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